‘Cheese’ is timeless……
Every Guest. One Word. One Unforgettable Memory.
At every event, each guest is invited to look into our signature Cheese Reel camera and say one chosen word.
The word is chosen by you.
It could be your surname, “Congratulations”, “Forever”, “Family”, “Love”, “Cheers”, or any other single word that’s meaningful to your celebration.
While the choice is always yours, we recommend using “Cheese!”
Why?
Because it’s timeless.
For generations, “Cheese!” has been the universal word that instantly makes people smile. Everyone recognises it, everyone knows exactly what to do, and it creates natural, genuine reactions without needing any explanation.
That’s what makes The Cheese Reel experience so special. As soon as guests see our distinctive branded filming setup, they instinctively smile, gather around and become part of the moment.
Simple.
Natural.
Unforgettable.
Whatever word you choose, every guest says the same word, creating a unique keepsake that captures the personalities, laughter and joy of everyone who shared your special day.